Real Estate Marketing: Strategy, Personal Selling, by M. Joseph Sirgy PDF

By M. Joseph Sirgy

ISBN-10: 0415723949

ISBN-13: 9780415723947

ISBN-10: 0415724015

ISBN-13: 9780415724012

Real property Marketing is particularly designed to coach actual property scholars with the artwork and technology of the genuine property advertising career.

The perfect textbook for undergraduate and graduate point sessions in enterprise institution / carrying on with education schemes in genuine property, this booklet may also be of curiosity to expert actual property marketers seeking to advance their wisdom and increase their advertising and marketing concepts.

The publication is split into 5 significant elements. half 1 specializes in introducing scholars to basic strategies of promoting as a company philosophy and approach. strategies mentioned contain strategic research, goal advertising and marketing, and the 4 components of the promoting combine: estate making plans, website choice, pricing of houses, and merchandising of properties.

Part 2 specializes in own promoting in genuine property. scholars will examine the precise method and steps keen on representing actual property dealers and dealers.

Part three makes a speciality of negotiations in actual property. How do powerful genuine property pros use negotiation methods comparable to collaboration, pageant, lodging, and compromise as a right away functionality of the location and personalities curious about both procuring or promoting genuine property houses?

Part four specializes in human source administration matters reminiscent of recruiting and coaching actual property brokers, concerns with regards to functionality assessment, motivation, and reimbursement, in addition to concerns relating to management.

Finally, half five makes a speciality of felony and moral concerns within the genuine property undefined. scholars will tips on how to tackle tricky occasions and legal/ethical dilemmas by way of figuring out and using quite a few legal/ethical checks. scholars also will turn into in detail conversant in the industry’s code of ethics.

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Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics by M. Joseph Sirgy

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