New PDF release: Psychological Ownership im Kontext der

By Susanne Schübel

ISBN-10: 3658146001

ISBN-13: 9783658146009

Susanne Schübel untersucht den Prozess der altersbedingten Unternehmensübergabe aus einer verhaltenswissenschaftlichen Perspektive. Über das Konstrukt „psychological possession“ und Interviews mit (potenziellen) Übergebern und Nachfolgern deckt die Autorin teils kritische Verhaltensweisen von Altunternehmern im Übergabeprozess auf, ebenso wie deren Ursachen und Folgen. Damit gelingt eine Weiterentwicklung der Forschung zur Unternehmensnachfolge. Zudem werden praxisrelevante Empfehlungen für die Unterstützung und Durchführung von altersbedingten Nachfolgeprozessen für relevante Akteure wie Übergeber, Nachfolger oder Berater vermittelt.

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Psychological Ownership im Kontext der Unternehmensnachfolge: Eine qualitative Studie (Markenkommunikation und Beziehungsmarketing) (German Edition) by Susanne Schübel


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