Read e-book online Mass Moralizing: Marketing and Moral Storytelling PDF

By Phil Hopkins

ISBN-10: 0739188518

ISBN-13: 9780739188514

ISBN-10: 1498513573

ISBN-13: 9781498513579

Mass Moralizing: advertising and ethical Storytelling examines the narratives of today’s model advertising, which principally makes a speciality of growing an emotional attachment to a model instead of without delay selling a product’s traits or positive factors. Phil Hopkins explores those narratives’ effect on how we predict approximately ourselves and our ethical probabilities, our cultural rules approximately morality, and our relationships to one another. He heavily reports the connection among 3 interrelated dynamics: the ability of narrative within the building of id and international, the truth-telling pretenses of mass advertising and marketing, and the expansion of moralizing because the fundamental ethical discourse perform in modern buyer tradition. Mass Moralizing scrutinizes the best way advertising speaks to us in explicitly moralistic phrases, considerably influencing how we predict approximately ourselves and our ethical chances.

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Mass Moralizing: Marketing and Moral Storytelling by Phil Hopkins


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