New PDF release: Inovação e Empreendedorismo: Administração (Portuguese

By John Bessant,Joe Tidd

ISBN-10: 857780481X

ISBN-13: 9788577804818

No mercado saturado de hoje, as empresas não têm outra opção: precisam inovar. Seja por meio de invenções, novos serviços ou simplesmente pela reformulação de produtos já existentes, a inovação é um imperativo para a sobrevivência e o crescimento. Em Inovação e Empreendedorismo, John Bessant e Joe Tidd explicam de modo didático a relevância da inovação e do empreendedorismo hoje. Repleto de exemplos de boas e nem tão boas práticas, é uma obra essencial para qualquer estudante ou empreendedor interessado no tema.

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Inovação e Empreendedorismo: Administração (Portuguese Edition) by John Bessant,Joe Tidd


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