Get Innovationsmanagement im Mittelstand: Strategien, PDF

By Martin Kaschny,Matthias Nolden,Siegfried Schreuder

ISBN-10: 3658025441

ISBN-13: 9783658025441

Wie können kleine und mittlere Unternehmen ihre Innovationskraft steigern? Wie gelingt es dem Mittelstand, sich im Zuge der Globalisierung Wettbewerbsvorteile gegenüber Großunternehmen zu verschaffen? Dieses Buch liefert eine systematische und prozessorientierte Beschreibung der Grundlagen und Bausteine eines erfolgreichen Innovationsmanagements. Gleichzeitig bietet es eine strukturierte Hilfestellung für die Implementierung oder Optimierung eines nachhaltigen Innovationsprozesses. Konkrete Praxisbeispiele und Checklisten liefern Ideen für die Umsetzung im eigenen Unternehmen und zeigen auf, wie erfolgreiches Innovationsmanagement unter Berücksichtigung der individuellen Rahmenbedingungen gelingen kann.

Ein Muss für Entscheider, Strategen und Lenker in kleinen und mittleren Unternehmen.

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Innovationsmanagement im Mittelstand: Strategien, Implementierung, Praxisbeispiele (German Edition) by Martin Kaschny,Matthias Nolden,Siegfried Schreuder


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