New PDF release: From Social Movement to Moral Market: How the Circuit Riders

By Paul-Brian McInerney

ISBN-10: 0804785120

ISBN-13: 9780804785129

In From Social move to ethical Market, Paul-Brian McInerney explores what occurs while a circulation of activists offers strategy to a marketplace for marketers. This ebook explains the transition through tracing the short and colourful heritage of the Circuit Riders, a bunch of activists who sought to steer nonprofits around the electronic divide. in one decade, this stream spawned a marketplace for know-how counsel prone, devoted to serving nonprofit agencies. not like the Circuit Riders' grassroots strategy, which used to be rooted of their dedication to a reason, those consultancies sprung up as social firms, mixing the values of the nonprofit region with the industrial ideas of for-profit companies. via a historical-institutional research, this narrative indicates how the values of a stream stay intact while marketers displace activists. whereas the Circuit Riders function a wealthy middle instance within the publication, McInerney's findings converse to related techniques in different "moral markets," resembling natural nutrition, exploring how the evolution from move to industry affects activists and companies alike.

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From Social Movement to Moral Market: How the Circuit Riders Sparked an IT Revolution and Created a Technology Market by Paul-Brian McInerney


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