New PDF release: eCommerce Economics, Second Edition

By David VanHoose

ISBN-10: 0415778972

ISBN-13: 9780415778978

ISBN-10: 0415778980

ISBN-13: 9780415778985

This moment version of eCommerce Economics addresses the commercial matters linked to utilizing computer-mediated digital networks, reminiscent of the web, as mechanisms for shifting possession of or rights to take advantage of items and prone. After learning this booklet, scholars will realize difficulties that come up within the digital industry, corresponding to easy methods to gauge the aggressive setting, what items to provide, tips on how to industry these items, and the way to cost these items. additionally they will comprehend the conceptual instruments required to guage the correct scope of public rules on the subject of digital commerce.

Core issues lined within the e-book contain the underpinning of digital trade and the appliance of easy financial ideas, together with the theories of ideal and imperfect pageant, to the digital industry. development in this beginning, the e-book discusses digital items, community industries, and company techniques and behavior. extra key subject matters comprise online advertising, highbrow estate rights in a electronic surroundings, regulatory concerns in digital markets, public area concerns, on-line banking and finance, electronic money, overseas digital alternate, and the consequences of e-commerce for mixture financial task.

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eCommerce Economics, Second Edition by David VanHoose

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