By Randall S. Collica
Segmentation is among the first and most simple desktop studying equipment. it may be utilized by businesses to appreciate their shoppers larger, increase relevance of selling messaging, and raise efficacy of predictive versions. In purchaser Segmentation and Clustering utilizing SAS firm Miner, 3rd version, Randy Collica explains, in step by step type, the main generally on hand suggestions for segmentation utilizing the robust facts mining software program SAS company Miner.
A operating consultant that makes use of real-world info, this new version will enable you section buyers extra intelligently and accomplish the one-to-one shopper dating that your enterprise wishes. step by step examples and workouts, utilizing a few laptop studying and information mining options, truly illustrate the strategies of segmentation and clustering within the context of purchaser courting administration.
The ebook contains 4 components, each one of which raises in complexity. half 1 stories the fundamentals of segmentation and clustering at an introductory point, offering examples from various industries. half 2 deals an in-depth remedy of segmentation with sensible themes, equivalent to whilst and the way to replace your types. half three is going past conventional segmentation practices to introduce urged ideas for clustering product affinities, dealing with lacking facts, and incorporating textual files into your predictive version with SAS textual content Miner. eventually, half four takes segmentation to a brand new point with complicated options, comparable to clustering of product institutions, constructing segmentation-scoring types from shopper survey info, combining segmentations utilizing ensemble segmentation, and segmentation of purchaser transactions.
New to the 3rd variation is a bankruptcy that specializes in predictive versions inside microsegments and mixed segments, and a brand new parallel strategy method is brought utilizing SAS manufacturing unit Miner. additionally, all examples were up-to-date to the newest model of SAS company Miner.
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Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition by Randall S. Collica