New PDF release: C&A: A Family Business in Germany, the Netherlands and the

By Mark Spoerer,Jefferson Chase,Patricia C. Sutcliffe,Patricia Szobar

ISBN-10: 3406698263

ISBN-13: 9783406698262

The historical past of C&A is paradigmatic of the economisation and rationalisation of the creation and sale of garments because the past due 19th century. Mark Spoerer describes the historic ups and downs of this Dutch kinfolk enterprise from its beginnings in Germany throughout the post-war German «economic miracle». He investigates how the Brenninkmeijer family's conventional coverage of recruiting new enterprise leaders from its personal ranks impacts the company's long term approach. In 1841, the brothers Clemens and August Brenninkmeijer, who had gotten their commence within the itinerant garment alternate in Westphalia, based a company within the Netherlands that might extend to Germany in 1911 and to Britain in 1922. regardless of the problems the Brenninkmeijers encountered as foreigners, capitalists and Catholics within the 3rd Reich, they exploited these possibilities unfolded by way of the Nazi regime, together with the ‹Aryanisation› of estate. After 1945, the corporate skilled livid development with the increase of a brand new purchaser society, constructing into certainly one of Europe's biggest style retailers.

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C&A: A Family Business in Germany, the Netherlands and the United Kingdom 1911-1961 by Mark Spoerer,Jefferson Chase,Patricia C. Sutcliffe,Patricia Szobar

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