Design talks Business brings together entrepreneurs and designers who will meet to discuss common goals and market challenges during Gdynia Design Days 2017. From 7th until 8th of July, the Pomeranian Science and Technology Park in Gdynia transforms into a place of meetings, presentations, workshops and discussions about strategic role of design in business.
This year's edition will gather a total of 300 participants and 20 speakers from Poland and abroad, including representatives from diverse industries. What is characteristic for our guests is that they all stand out on the market by how they combining design with business.
During the event, you will experience dynamic talks shared by well-known practitioners that relate to current changes in the industry as well as strategic role of design. You may expect to hear honest opinions on how entrepreneurs and designers cooperate. You will see examples of how products and services are designed strategically to deliver value that today's customers really need. During workshop sessions with experts you will have an opportunity experience it all by yourself and see what it means to work at the intersection of design and business.
Attention! Entries will start May 22nd.
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PROGRAM
7 july
09:00-10:00 registration
10:00-10:15 intro
10:15-11:35 inspirations
Anna Pawlak-Kuliga (IKEA) interviewed by Henryk Stawicki (Change Pilots)
lecture | What’s new on Mobile | Johan Adda (Pong Studio)
lecture | Innovation Alchemy | Maria Potoroczyn (Farenheit 212)
lecture | Trends & taboo. Let’s talk about one thing and keep the other unspoken | Michał Mazur (TrendNomad.com)
11:35-12:00 panel + discussion
In discussion will participate: Anna Pawlak-Kuliga, Johan Adda, Maria Potoroczyn, Michał Mazur i Henryk Stawicki.
12:00-13:00 networking
13:00-14:20 case studies
lecture | Design as strategy element for a manufacturing company | Katarzyna Borkowska i Tomasz Pydo (KABO PYDO)
lecture | Design in the sales process - design the tool | Dorota Cetnarska (AMS)
lecture | Design thinking and it’s role in a strategic growth of a firm | Radek Ratajczak (SHOPA)
lecture | What to do when designed innovation covers more than one country, and in addition, it comes from a medical sector? #HumanBehindEveryNumber | Dymitr Romanowski (The Story)
14:20-14:45 panel + discussion
In discussion will participate:Katarzyna Borkowska i Tomasz Pydo, Dorota Cetnarska, Radek Ratajczak, Dymitr Romanowski
14:45-15:00 energy break + networking
15:00-18:00 hands-on block
*workshops and lectures take place simultaneously
workshop | Human Adaptive Design for Mobile | Johan Adda (Pong Studio) *workshop in English | link for registration
workshop | Design Thinking Sprint | Piotr Grocholiński (Warsztat Innowacji) i Beata Michalska-Dominiak (Urząd Marszałkowski Województwa Łódzkiego) *workshop in Polish | link for registration
workshop | Scrum Lego Game - simulation game /agile management workshop | Piotr Włodarczyk (Laboratorium EE) *workshop in Polish | link for registration
workshop | How to build a Dream Team when working with designer? | Marek Adamczewski, Alicja Wianecka (MaradDesign) | *workshop in Polish | link for registration
workshop | What has diversity to do with innovation? | Maxim Deduskhov (Deduskhov) *lecture in English | link for registration
20:30-23:30 cocktail | Design befriends Business
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8 july
09:00-10:30 workshop | Storm for creative thoughts | Zuzanna Skalska (360inspiration.nl) | *workshop in Polish
11:00-15:00 workshop | Design Safari | Henryk Stawicki i Justyna Turek (Change Pilots) | *field workshop in Polish